PRK Radio provides an Indigenous broadcasting service to the Halls Creek area as well as contributing to and receiving programming through the PAKAM and NIRS networks. At various times in its history, according to the skill of the station’s broadcasters, it has regularly developed and syndicated programs broadcast nationally.
The Radio Station is particularly important for the Indigenous people of the region, with news, community messages and announcements regularly broadcast in Kriol or the traditional local languages. The station also encourages broadcasting of Indigenous music.
From 2007-2009 the former office and studios were refurbished and extended in order to allow an internal reception area with limited office space and importantly, the construction of a small staff flat. Previous managerial staff had been forced at times to camp on site in a caravan when other accommodation in the town was not available.
6PRK Radio plays a lead role in the community for the dissemination of news and is part of the emergency network. 6PRK plays about 70% Indigenous music with other music genres making up the remaining, indigenous news as provided by NIRS, job and training opportunities, health tips, local interviews and voices of local people spaced over a daily rotation.
6PRK is reliant on a small number of paid staff with the support of a dedicated group of volunteer broadcasters. Several of the current broadcasters and volunteers have previously been trainees at the station and have returned to work at 6PRK after picking up further experience elsewhere.
Level of capacity, knowledge and experience in delivering Aboriginal radio content has increased steadily since the station's inception. This is likely to continue to increase in the short to medium term with the manager able to concentrate on quality of service delivery after a lengthy period of capital works. Longer-term development will occur if the organisation is able to retain and develop career paths for those staff members who are at various levels of undertaking broadcasting training.
Goals and Vision
- Purpose: To ensure the listeners are entertained, informed and inspired positively with maintenance of Aboriginal culture and pride.
- Vision: Social change and community development for the town of Halls Creek.
- Mission statement: The radio station board, manager and all staff that work full time, casually or on contract for the radio station are committed to broadcast a rich mix of Aboriginal, Australian and popular music to its listeners in Halls Creek and surrounding communities and provide relevant community development information via media broadcast through the community Radio Station PRK 98.1FM in a very warm and friendly way.
- Core values• We believe in treating our customers with respect and faith• We grow through creativity, invention and innovation.• We integrate honesty, integrity and business ethics into all aspects of our business functioning.
- Goals• Expansion in listener base• Increase the assets and investments of the company to support the development of services.• To build good reputation in the field of Indigenous broadcasting and become a key player in the industry with solid networks.
- Business name: Puranyangu Rangka kerrem (Aboriginal radio) Aboriginal Corporation
- Business Address: 159 Duncan Highway, Halls Creek, W.A. 6770
- Email: firstname.lastname@example.org
- Telephone: (08) 91686416, (08) 91685542
- Fax: (08) 91686194